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Skoda is a Czech car manufacturing company. Founded in 1895 by Vaclav Laurin and Vaclav Klement, the firm first started making bicycles before transitioning to motorcycles and cars.
The firm produces around a million vehicles a year. It is one of the largest car manufacturers in Central Europe.
Skoda Auto is a Czech car manufacturing company
With a history dating back to 1895, Skoda Auto is one of the oldest car manufacturers in the world. It was established by two bicycle-loving cyclists, Vaclav Laurin and Vaclav Klement, in Mlada Boleslav, Czech Republic.
Skoda is known for its high quality and craftsmanship. It also has a strong spirit to work and is committed to advancing technological advancements in its vehicles.
The company produces both passenger and utility cars. They are sold in over 100 countries worldwide.
In 2018, the company produced 1.25 million units and recorded a 4.4% increase in global sales. The company also grew its profit margin from EUR1.6 billion in 2017 to EUR1.9 billion in 2018.
As part of the Volkswagen Group, Skoda Auto is a subsidiary of Volkswagen AG. The company is headquartered in Mlada Boleslav, the Czech Republic.
It is the largest motor vehicle manufacturer in the Czech Republic. It is also the largest exporter and one of the biggest employers in the country.
The car manufacturing industry is an important part of the Czech economy. It is a major source of employment for the people of the Czech Republic, especially in rural areas. The company is also a significant employer in other countries.
Since 1991, Skoda has been a Volkswagen Group company. This partnership has been a big success for the company, as it has helped Skoda to develop many models that have become popular around the world.
During the 1970s and 1980s, Skoda was a brand that was largely known for its cheap cars. However, as the political environment became increasingly unfavourable and the company lost contact with the technical developments in other countries, the brand started to decline.
In the present, Skoda continues to manufacture affordable, functional and spacious vehicles. It also offers battery-electric family SUVs.
The Octavia, Yeti and Rapid are just some of the models that the company has in its portfolio. They are all based on their VW counterparts but are built in the Czech Republic.
The company’s latest model releases include the facelifted Octavia Combi and Octavia RS. It also introduced the Rapid Spaceback and a design variant of the Yeti called the Yeti Outdoor. The company has a number of models in the pipeline, including an all-electric family SUV that is scheduled for launch in 2026.
Skoda has a four-wheel drive system
Skoda’s four-wheel drive system is a critical feature of their cars, as it provides a significant increase in traction and safety. It utilises a multi-plate clutch to distribute power between the front and rear axles, and is activated in the event of a loss of traction. It’s an important feature that helps Skoda models to stand out from the crowd and is a key part of their 4×4 offering.
All Skoda models with 4MOTION all-wheel drive benefit from the company’s 4MOTION drive technology, which is designed to respond quickly to changes in driving conditions and critical situations. Its control electronics are able to react within milliseconds, for example when cornering on slippery surfaces or when the load shifts off an inside wheel.
This is a highly intelligent system that’s used across the Volkswagen Group range. It uses a series of clever technologies, including ESC (electronic stabilisation control) and XDS +, to help keep the car on track even when traction is lost.
The front end of the car grapples for traction first and then a huge amount of torque is sent to the rear wheels. This allows the rear wheels to turn as soon as the front ones do, keeping the car upright and steering straight.
Despite the heft of this big SUV, it’s actually quite light on its feet when you’re accelerating and has a very planted feel in the corners. You’ll still need to be careful on tight corners, as the car does tend to lean a bit but that’s not necessarily bad.
It’s not a true off-roader, though. You’ll need a decent set of tyres and a good driving technique to get the best from it, but it does make a very grippy ride on the road.
With a 2.0-litre diesel engine, you’ll find a lot of power on tap for the Kodiaq. It’s a great choice for those who like to go on long drives or tow their caravan with them. The diesel will also get you up to 45 MPG on the open road, compared with the 38 MPG of its petrol-only sibling.
Skoda has a digitalisation strategy
Skoda has a digitalisation strategy that is set to drive the company forward in the next decade. The carmaker’s ‘NEXT LEVEL – SKODA STRATEGY 2030’ lays out ambitious goals in the areas of internationalisation, electrification and digitalisation. The company wants to be one of Europe’s five best-selling car brands by 2030, and will also be the leading European brand in India, Russia and North Africa. In addition, Skoda will develop its domestic market into an electromobility hub.
In order to support this strategy, Skoda has introduced a new design language and redesigned the brand logo. It no longer uses 3D graphics, and the winged arrow symbol has been simplified. It is also being redesigned in line with the trend of “even more digitalised communication.”
The brand’s wordmark has undergone a redesign, too, as it has been transformed into a simple 2D marque. This allows the carmaker to integrate it flexibly into different formats.
Another key part of the company’s digitalisation strategy is its use of AI. This is to help make the customer experience more personal. The company is using AI to automate and improve the processes in all departments, including sales, marketing and logistics.
To achieve this goal, the company is working with a company called Green:Code. This firm provides software development expertise to the carmaker. It helps develop the vehicle’s software, mobile apps and web portals.
As a result, Skoda is now able to offer customers a ‘Simply Clever User Experience’ that will make their lives easier and their driving experiences more enjoyable. It also makes the carmaker more sustainable.
Moreover, it will be launching three more battery-electric vehicles by 2030. These will be positioned below the Enyaq iV in terms of price and size.
The company is also looking to reduce its emissions, which have been growing steadily. In order to reach its CO2 emissions target, the company is reducing its transportation volumes.
This will enable the company to meet its emissions targets in a more effective manner. In addition, it will help reduce costs as well.
Skoda is also collaborating with Google on a ‘Driven by Something Different’ campaign that involves digital billboards in four different locations across the UK. These billboards are meant to entice drivers to reconnect with nature while they’re on the road. They feature stunning landscapes, along with journey estimations in real-time.
Skoda has a hybrid vehicle strategy
The Czech auto manufacturer Skoda, owned by Volkswagen Group, is working to make electric cars more common. The brand has launched the Enyaq compact SUV on parent Volkswagen Group’s MEB platform, and has a range of other EVs on the way.
The company is committing two billion euros to develop hybrid and battery-electric vehicles in the coming years. It currently has the CITIGOe iV as its only all-electric model, but will soon add an SUV to the line up.
As part of its electrification strategy, Skoda is aiming to sell at least three more all-electric models by 2030. The brand has also set an environmental target of reducing fleet emissions by 50 percent.
Moreover, the brand aims to sell one in five of its cars online by 2025. In Belgium, the Netherlands and Poland, customers can already purchase cars through a virtual showroom.
By the end of the decade, Skoda expects to roll out at least three more all-electric cars that are smaller and cheaper than its current CITIGOe iV compact electric car. These are expected to account for between 50-70% of the brand’s European sales by 2030, according to Skoda CEO Thomas Schaefer.
These are a part of the ‘NEXT LEVEL – SKODA STRATEGY 2030’, which is based on three priorities: ‘EXPAND’, ‘EXPLORE’ and ‘ENGAGE’. The overarching goal is to become one of the five best-selling brands in Europe, while accelerating sales in new growth markets like India, Russia and North Africa.
In terms of sustainability, the company aims to reduce its fleet emissions by at least 50% by 2020 and manufacture vehicles with net-zero carbon emissions in Czech and Indian factories by 2030. In addition, it will continue to promote the diversity of its workforce.
At the same time, it is expanding its virtual showroom concept, with the aim of selling one in five Skodas online by 2025. This will help the company safeguard jobs in the future and create more employment opportunities.
In addition, it is also preparing to introduce a new, lower-priced entry-level model. This will help to boost the brand’s reputation in entry-level segments and increase its market share.